employment branding/ Branding & Marketing

What's The Matter with Owen?

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If you haven't seen the series of commercials highlighting "Owen." GE's newest programmer, you are missing an entertaining and innovative approach linking GE product and employment branding. This excellent post by Tim Sackett at Fistful of Talent offers his take on the ads and demonstrates why they are going viral. We would be shocked if they don't win major awards.

GE brilliantly juxtaposes a challenging job that truly makes a long-term difference in thousands of lives with a shiny-object fantasy job that grabs all the 'fan' attention This self-referential spoof makes a case that can't be missed...unless you think you can retire with that shiny-object IPO. #millennialappeal

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