More From Gerry Crispin

Taking a stand impacts your employment branding

You always knew your Employer’s Brand wasn’t meant to attract everyone. The position you take on social issues is certainly walking that talk…boldly. Recent examples include Nike’s ad campaign with Colin Kaepernick, Levi Strauss’ commitment to ending gun violence, Delta, United, Enterprise and other firms that have ended their relationship with the NRA. In a recent […]


Want to stand out to candidates? Keep your promises.

Employment Brand Managers develop amazing campaigns to help their company recruit the best of the best. Talent Acquisition Analytics pros mine data to uncover the magic source that produces the top candidates (if they can first figure out how to clean the data). TA Operations teams search for, integrate and maintain the most efficient tech […]


Talent Board releases 2018 CandE Winners

We’ll admit it… each year we geek out a little when Talent Board releases their annual CandE Award Winners list. How employers treat candidates has been, at its best, the personal preference of a small minority of willing recruiters in the few moments when their req loads were almost manageable. Social media and evidence-based recruiting […]


Three exercises to improve candidate experience

Talk to any talent acquisition professional and it won’t take long for the conversation to turn to candidate experience. We’ve been championing the cause for nearly two decades and if there’s one thing we’ve noticed recently it’s that candidate experience remains a challenge and it’s become a global one. Today’s recruiting environment is a candidate-driven […]


College Degree Relevancy Declining. Really? Show Me.

As the employment market has gotten tighter in recent years, there has been an increasing buzz around college degree relevancy. One could certainly argue that in key markets – IT comes to mind – the college degree carries less weight than it used to but does that mean employers have stopped looking for a college degree […]


Hiring for innovation? Look for a misfit

Adam Grant teed up a point of view that resonated with me at this week’s Annual SHRM conference. He essentially argues that cultural “fit” represents too strong an emphasis on homogeneity and that if we are hiring for innovation, we should really be looking for candidates who make a cultural “contribution.” This SHRM summary – […]


Pay Transparency: Less Talk, More Data

Candidates hear a lot about unfair pay practices in the press but are almost always left in the dark when it comes to how a specific employer will treat them – exceptions like SalesForce and Corning notwithstanding. Transparency around gender pay equity is something US employers talk about without actually having to share where they […]


Optimizing job descriptions

Job Descriptions have been a punching bag for decades with little movement until now. The failure to create a fresh approach to a Job Description (JD) is that critics (IMHO) don’t recognize that the JD is a foundational document with a standard that has everything to do with determining the value of a role and […]