Category: Branding & Marketing

CXR “Uncorked” with Jessica Lee of Marriott

Today’s CXR “Uncorked” brings a fun conversation with Jessica Lee, VP of Brand Talent at Marriott.  We take a look at the sometimes interesting turns and evolution that today’s Talent Acquisition leaders encounter in their own career paths – most notably, Jessica’s shift (temporarily?) into a space adjacent to Talent Acquisition.  Our talk also addresses […]


“We Help People Get Jobs”: Learnings from Indeed Interactive

Comfortably sitting in the lounge at Austin’s airport waiting for New Jersey thunderstorms to dissipate leaves me with  a few reflective minutes after two days at Indeed Interactive. I’ve no real point of comparison between this year and any of the previous years. It was my first Indeed conference…not my first conference though. I met […]


Are you offering what your target candidates are seeking?

  Listen to the full podcast of this headline here. It seems so simple – and so obvious – to say, “Know your audience.” But, for talent acquisition, that audience includes a variety of stakeholders: hiring managers, colleagues, business leaders and, of course, the candidates who come in many flavors. Profiling your target candidates is […]


CareerXroads “Uncorked” with Susan Hensley

We’re excited to kick off the new CareerXroads podcast series: “Uncorked” where over a glass (or bottle) of premium wine or spirits we’ll talk with recruiting leaders and influencers about what’s going on in their recruiting world.  These topics will cover everything from the basics of recruiting to predicting the next hot trends that we […]


Benchmark Talent Acquisition Practices

CareerXroads Research helps talent acquisition professionals stay on top of key trends in the industry. Our surveys benchmark talent acquisition practices – they are a great way to keep your fingers on the pulse of what is happening. CXR Research covers employment marketing, sourcing, operations, and other key talent disciplines. CXR Research open for your […]


Employment Branding in 2018: It’s a Career Not a Job

Wilson’s HCG Top 100 Employment Brands report is well done and offers helpful checklists that support their scoring decisions – useful guides for any Employment Branding professionals looking to raise the bar. Congratulations to all Employers on the list and especially to the following recent and current 2018 CareerXroads members (ties were common): AbbVie [61], […]


Building your employment brand foundation

Employment branding can feel like such a new field. The people tasked with branding in talent acquisition often have to explain themselves and their value to others in their company. They might feel a bit like pioneers trying to forge their way through new initiatives and projects. Yet, the tactics and strategies used in employment […]