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Kimberly Clark: Innovators in Employment Branding

Many companies have employment branding challenges… location, misperceptions about the corporate environment, misunderstandings about the type of work that is done, highly competitive positions. For Kimberly-Clark those challenges were multi-faceted: A challenging location in the upper Midwest. A corporate identity that seemed stodgy and stale to millennials. A company image that is tied to seemingly boring products.

When Kimberly-Clark decided to take a different approach, inspired by marketing their strengths and getting ahead of perceptions, they found amazing success in recruiting the right people that other organizations can take inspiration from.

Download this free CareerXroads report and learn how Kimberly-Clark launched an employment branding campaign that:

  1. Inspired 50% of participants to share their activity on social networks
  2. Doubled their company Glassdoor.com visitor traffic
  3. Increased their average LinkedIn.com following by 17,000 in just two months

Complete the short form below to download this free report.  Your information will be kept confidential and contact details or specific company information will never be shared outside of CareerXroads. Problems downloading after completing the form? Contact us to have a copy sent to your inbox.

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Chris Hoyt

A veteran of recruiting and HR, Hoyt is a sought-after speaker with presentations including national conferences with SHRM, LinkedIn, HR Technology and others in the USA as well as iRecruit, Australasian Talent Conference and more abroad. Chris has been promoting and leading full scale and enterprise-wide integrations of social media and mobile marketing within workforce strategies for his entire career. His expertise and passion for interactive/social recruiting, candidate experience, and both national and international recruiting strategies are all areas that Hoyt now leverages as co-owner and President at CareerXroads, a Recruiting/Staffing consulting and think tank organization that works with corporate leaders from around the world to break out of traditional recruitment practices and push the envelope in an effort to win the ongoing war for top talent.


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